Information We Collect
We may collect information (including name, address, telephone number, email address and date of birth) when you:

* Place an order from our Web site
* Make a purchase at our Retail Store
* Return an item or make an exchange
* Inquire about our services
* Create an account at avidangler.com
* Subscribe to our Email Newsletter
* Register for a class or event program
* Enter a contest or sweepstakes
* Are referred to us through a marketing promotion
* Participate in a marketing survey, promotion or event

We maintain the data that you provide us, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources whose policies meet the Direct Marketing Association's privacy standards. We also gather information about how visitors navigate through our Web site by using data gathered with "cookies" and/or other online tools such as "pixel tags."
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How We Use Information We Collect
At The Avid Angler, we always want to provide you with the best possible customer experience and fulfill your orders exactly as you've requested. In order to do this, we collect information that allows us to:

* Process and track your order
* Provide the services you request
* Contact you about the status of an order
* Send you promotional offers we believe will be of interest to you
* Send you the The Avid Angler Email Newsletter or other email
* Customize our communications to you
* Provide information concerning product recalls or products you have purchased
* Improve our merchandise selection and customer service
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How Your Information is Shared
We contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than The Avid Angler.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.
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Customer Choices
We offer choices about the types of information you receive from us. If you prefer not to receive communications from The Avid Angler, you may contact us at the address below, or unsubscribe using the link provided in each edition of the email.

The Avid Angler
17171 Bothell Way NE #A130
Lake Forest Park, WA 98155

Phone: 206-362-4030

Email: updates@avidangler.com

Please be sure to provide us your exact name and email address so that we can be sure to identify you correctly. Because our mailings are planned in advance, it may take several weeks for your request to become effective.

If, due to human error, you continue to receive unwanted communications, please contact us again and we will make every effort to correct the situation.
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How We Use Email
When you provide us your email address, we may send you emails necessary to process your order, respond to a request, provide customer service, or promote products or services. For example, after you place an order at flyfishing.avidangler.com, you will receive an email confirmation and, in most cases, an email with package tracking information.

It is our intent to send promotional emails only to those persons who wish to receive them. We provide instructions on how to unsubscribe in each edition of the newsletter and within the "Customer Choices" section of the Privacy Policy on the The Avid Angler Web site.
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Links to Other Sites
Occasionally we provide links on our Web site to other sites we think you will enjoy. These sites operate independently of The Avid Angler and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.
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Updating or Reviewing Your Information
To update your customer information (name, address, telephone number and email address), please contact us at the address above. A limited amount of purchase information may also be available to you. To protect your privacy, we will need to validate your identity before you update or review your information.
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Security
It is our intent to protect against the loss, misuse or alteration of information that we have collected from you. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities.

When you make a purchase or create an account on our Web site, your transactional information is transmitted in a safe, encrypted format. See About Security for details.
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Privacy of Children on Our Web Site
Our Web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.
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Policy Changes
From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our Web site. We encourage you to review our privacy policy periodically.
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